WHOLE FOODS


Whole Foods started an initiative to cut food waste in half by 2030, and they want their customers to join them.

So, as part of the in-house food brand Whole Foods 365, Leftover Sauce encourages customers to eat more of their leftovers. Helping to save the planet one reheated dinner at a time.
Role: Art Director

Team:
Co-Art Director: Erin Allen.
Copywriters: Brian King + Joani Wong.
Photographer: Emilio Diaz.




Commercial – DINNER TIME


In-Store Activation:
Leftovers sauce signage and endcap to show Leftover Sauce in Whole Foods Markets across North America.


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“MAKE IT SIMPLE, BUT SIGNIFICANT” - Don Draper