TOYOTA
Toyota Dealership spots and content that truly go places starring Jan, our trustworthy Toyota spokesperson. (New car smell not included.)
My role was to concept Linear and Non-linear videos from concept to completed spot, create and develop a variety of still assets for Toyota dealerships nationwide, as well as make fresh creative based on needs from other sides of Toyota Retail such as ToyotaCare, Parts and Service, Accessories, Toyota Express Maintenance, and Rent-a-Toyota.
All of this to make you want to vrooooo-vrooooooom straight to your nearest Toyota Dealership and purchase the Toyota of your dreams. #toyotathonison #orisit #imprettysureitis #freetoyotajan2k25
My role was to concept Linear and Non-linear videos from concept to completed spot, create and develop a variety of still assets for Toyota dealerships nationwide, as well as make fresh creative based on needs from other sides of Toyota Retail such as ToyotaCare, Parts and Service, Accessories, Toyota Express Maintenance, and Rent-a-Toyota.
All of this to make you want to vrooooo-vrooooooom straight to your nearest Toyota Dealership and purchase the Toyota of your dreams. #toyotathonison #orisit #imprettysureitis #freetoyotajan2k25
Agency: Saatchi & Saatchi, Los Angeles
Role: Art Director
Timeline: June 2023 –
Creative Team:
Copywriter (Walkthrough): Joani Wong.
Art Director (Cards): Andrew Bae.
Copywriter (Cards): Christian Ianniello.
Asc. Creative Directors: Jerry Underwood + Randy Quan.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director (Cards, Walkthrough): Baker Smith (Harvest).
Role: Art Director
Timeline: June 2023 –
Creative Team:
Copywriter (Walkthrough): Joani Wong.
Art Director (Cards): Andrew Bae.
Copywriter (Cards): Christian Ianniello.
Asc. Creative Directors: Jerry Underwood + Randy Quan.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director (Cards, Walkthrough): Baker Smith (Harvest).
TOYOTACARE
Non-Linear Videos for ToyotaCare Maintenance Plans to help provide Toyota Owners a more entertaining and educational way to learn about what maintenance plan works best for them. #letsgo #places #lotsofplaces
Creative Team:
Copywriter: Joani Wong.
Asc. Creative Directors: Justine Massa + Donovan Le.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Animation: Scholar
RUNNING FOOTAGE
Running Footage Packages that include video and photo assets for localized Toyota Dealers across the country to use in their own marketing campaigns.
Creative Team:
Asc. Creative Director: Justine Massa.
Art Director: Dan Wenzel.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director: Tim Damon (Square Planet Media)
Asc. Creative Director: Justine Massa.
Art Director: Dan Wenzel.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director: Tim Damon (Square Planet Media)
RENT-A-TOYOTA
Stills for Toyota’s “Rent-a-Toyota” program. A program that allows you to Rent a vehicle for a period to do what you love most. These stills were created for individual Toyota dealers to advertise in their individual dealerships.
Creative Team:
Asc. Creative Director: Jerry Underwood.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Photographer: Andrew Southall.
Asc. Creative Director: Jerry Underwood.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Photographer: Andrew Southall.
OUT OF HOME
Out of Home Campaigns for various Sales Events that localized Toyota Dealerships use to spread awarness of the event.
Creative Team:
Asc. Creative Director: Logan Sheets.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Asc. Creative Director: Logan Sheets.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
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