TOYOTA
Toyota Dealership spots and content that truly go places starring Jan, our trustworthy Toyota spokesperson. (New car smell not included.)
My role was to concept creative videos from idea to completed spot, create and develop a variety of photographic assets for Toyota dealerships nationwide, as well as make fresh creative based on needs from other sides of Toyota Retail such as ToyotaCare, Parts and Service, Accessories, Toyota Express Maintenance, and Rent-a-Toyota.
All of this to make you want to vrooooo-vrooooooom straight to your nearest Toyota Dealership and purchase the Toyota of your dreams. #toyotathonison #orisit #imprettysureitis #freetoyotajan2k26
My role was to concept creative videos from idea to completed spot, create and develop a variety of photographic assets for Toyota dealerships nationwide, as well as make fresh creative based on needs from other sides of Toyota Retail such as ToyotaCare, Parts and Service, Accessories, Toyota Express Maintenance, and Rent-a-Toyota.
All of this to make you want to vrooooo-vrooooooom straight to your nearest Toyota Dealership and purchase the Toyota of your dreams. #toyotathonison #orisit #imprettysureitis #freetoyotajan2k26
Agency: Saatchi & Saatchi, Los Angeles
Role: Art Director
Timeline: June 2023 – Now
Creative Team:
Copywriter (Walkthrough): Joani Wong.
Copywriter (Hit Start): Ava Barrett.
Asc. Creative Directors: Jerry Underwood + Randy Quan.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director (Walkthrough): Baker Smith (Harvest Films).
Director (Hit Start): Matthew Swanson (Epoch Films).
Role: Art Director
Timeline: June 2023 – Now
Creative Team:
Copywriter (Walkthrough): Joani Wong.
Copywriter (Hit Start): Ava Barrett.
Asc. Creative Directors: Jerry Underwood + Randy Quan.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director (Walkthrough): Baker Smith (Harvest Films).
Director (Hit Start): Matthew Swanson (Epoch Films).
SERVICE CENTERS
Your local Toyota Service Center Department: Incredible.
A Toyota Certified Brake Pad Plushie*: Even more Incredible (cue the audiable gasps).
*Toyota Certified Brake Pad Plushie coming to a local dealership Service Center near you between tomorrow and shmever.
#incredible #brakeyismyhero #yeshisnameisbrakey #putsomerespectonhisnameyoucoward
A Toyota Certified Brake Pad Plushie*: Even more Incredible (cue the audiable gasps).
*Toyota Certified Brake Pad Plushie coming to a local dealership Service Center near you between tomorrow and shmever.
#incredible #brakeyismyhero #yeshisnameisbrakey #putsomerespectonhisnameyoucoward
Creative Team:
Copywriter: Ava Barrett.
Asc. Creative Director: Brian Morgan.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director: Matt Swanson (Epoch Films).
Copywriter: Ava Barrett.
Asc. Creative Director: Brian Morgan.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director: Matt Swanson (Epoch Films).
TOYOTACARE
Non-Linear Videos for ToyotaCare Maintenance Plans to help provide Toyota Owners a more entertaining and educational way to learn about what maintenance plan works best for them. #letsgo #places #lotsofplaces
Creative Team:
Copywriter: Joani Wong.
Asc. Creative Directors: Justine Massa + Donovan Le.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Animation: Scholar
RUNNING FOOTAGE
I got to go to pretty places and shoot pretty vehicles while getting pretty crammed in the middle seat of a pretty camera arm truck. #pretttttyyyy #not-a-lot-of-leg-space #imsixfootthree #butstillverypretty
Creative Team:
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director: Tim Damon (Square Planet Media)
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Director: Tim Damon (Square Planet Media)
RENT-A-TOYOTA
Stills for Toyota’s Rent-a-Toyota program. A program that allows you to rent a vehicle from the ever expansive Toyota Fleet. #rentatoyota #wavethosehands #throbsforakeyfob #is-that-a-key-fob-in-your-pocket-or-are-you-just-happy-to-see-me?
Creative Team:
Asc. Creative Director: Jerry Underwood.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Photographer: Andrew Southall.
Asc. Creative Director: Jerry Underwood.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Photographer: Andrew Southall.
OUT OF HOME
Out of Home Campaigns for various sales events that localized Toyota dealerships use to spread awareness of the event.
Creative Team:
Asc. Creative Director: Logan Sheets.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
Asc. Creative Director: Logan Sheets.
Exec. Creative Directors: Leo Circo + Sandra Luciano.
BACK TO THE ART DIRECTION ︎︎︎︎︎︎︎︎︎