GANIK FAMILY FARMS
In a fast-paced, overly artificial world, Ganik Family Farms wants to be the simple, satisfying option for you and your household. Ganik sells organic non-gmo produce with the mission of feeding your tribe better.
The design for Ganik was inspired by everyday cooking and the process of prepping your ingredients. I wanted the actions of chopping, mincing, and julienning to come to life through fun playful illustrations. I then added a color scheme inspired by some of my favorite fruits and veggies to add some life to the brand identity.