GANIK FAMILY FARMS


In a fast-paced, overly artificial world, Ganik Family Farms wants to be the simple, satisfying option for you and your household. Ganik sells organic non-gmo produce with the mission of feeding your tribe better.


The design for Ganik was inspired by everyday cooking and the process of prepping your ingredients. I wanted the actions of chopping, mincing, and julienning to come to life through fun playful illustrations. I then added a color scheme inspired by some of my favorite fruits and veggies to add some life to the brand identity.


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“MAKE IT SIMPLE, BUT SIGNIFICANT” - Don Draper