DICK’S SPORTING GOODS

DSG is Dick’s Sporting Goods apparel vertical brand dedicated to providing opportunites to families through their program Sports Matter.

The goal was to create content through photography and Non-Linear Video to help bring awareness to the vertical brand.

At my time with Where Eagles Dare, I got the opportunity to work on multiple seasonal campaigns. In each campaign I wore multiple hats that consisted of Graphic Design, Photographic Art Direction and sourcing everything we needed to make the production go as well as possible (Casting, Music, Props, Locations). All of this to ensure a solid and purposeful campaign tied into family and sport.
Agency: Where Eagles Dare
Role: Graphic Designer
Timeline: September 2022 – June 2023

Team:
Graphic Designers: Carlos Hernandez, Sarah Avino
Account + Project Manager: Taylre Dugan, Molly Blundred, Heidi Durbeck
Creative Director: Zam Cadden
Executive Creative Director: Brian Franks






︎

“MAKE IT SIMPLE, BUT SIGNIFICANT” - Don Draper