DICK’S SPORTING GOODS

DSG by Dick’s Sporting Goods is a vertical apparel brand dedicated to providing opportunites to kids in local communities through their program Sports Matter.

The goal was to create engaging and eye-catching campaigns through photography and non-linear video to help bring awareness to DSG’s mission to further kids sport programs and their wide variety of apparel for everyone.

At my time with Where Eagles Dare, I got the opportunity to work on multiple seasonal campaigns. In each campaign I wore multiple hats that consisted of Graphic Design, Photographic Art Direction, and sourcing everything we needed to make the production go as smooth as possible (Casting, Music, Props, Locations). All of this to ensure a solid and purposeful campaign tied into the love of the game.

Agency: Where Eagles Dare
}Role: Graphic Designer
Timeline: September 2022 – June 2023

Team:
Graphic Designers: Carlos Hernandez,
Sarah Avino

Account Manager: Taylre Dugan
Creative Director: Zam Cadden
Executive Creative Director: Brian Franks






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“MAKE IT SIMPLE, BUT SIGNIFICANT” - Don Draper