DICK’S SPORTING GOODS

DSG is Dick’s Sporting Goods vertical apparel brand dedicated to providing opportunites to kids in school through their program Sports Matter.

The goal was to create engaging and eye-catching campaigns through photography and non-linear video to help bring awareness to DSG’s mission to further kids sport programs and their wide variety of apparel for everyone.

At my time with Where Eagles Dare, I got the opportunity to work on multiple seasonal campaigns. In each campaign I wore multiple hats that consisted of Graphic Design, Photographic Art Direction, and sourcing everything we needed to make the production go as smooth as possible (Casting, Music, Props, Locations). All of this to ensure a solid and purposeful campaign tied into family and sport.

Agency: Where Eagles Dare
Role: Graphic Designer
Timeline: September 2022 – June 2023

Team:
Graphic Designers: Carlos Hernandez,
Sarah Avino.

Account + Project Manager: Taylre Dugan, Molly Blundred, Heidi Durbeck.
Creative Director: Zam Cadden
Executive Creative Director: Brian Franks






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“MAKE IT SIMPLE, BUT SIGNIFICANT” - Don Draper